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Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

By: Material type: TextPublication details: New York : Business Plus, 2008.Edition: 1st edDescription: viii, 261 p. ; 24 cmISBN:
  • 9780446178013
  • 0446178012
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HF 5415 B315b 2008
Online resources:
Contents:
Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes.
Summary: A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415 B315b 2008 (Browse shelf(Opens below)) 1 1 Available 00000060885

A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits.

Includes bibliographical references (p. 243-252) and index

Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes.

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