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The viral video manifesto : why everything you know is wrong and how to do what really works / Stephen Voltz and Fritz Grobe.

By: Contributor(s): Material type: TextPublication details: New York : McGraw-Hill Professional ; London : McGraw-Hill [distributor], c2013.Description: x, 226 p. : ill. ; 23 cmISBN:
  • 9780071803380 (pbk.)
  • 0071803386 (pbk.)
Subject(s): DDC classification:
  • 658.872
LOC classification:
  • HF 5415 V942v 2013
Contents:
Introduction: Creating a virus -- Everything you know is wrong -- The most important idea in this book -- Rule one: Be true. Show me something real ; Just press record and do it ; I am the camera. Take me there ; Fore marketers: be honest -- Rule two: Don't waste my time. Nothing but the money shots ; Don't tell me a story ; For marketers: No # & $@ing product shots -- Rule three: Be unforgettable. Do something different ; Own it ; Capture a unique moment ; For marketers: Be bold enough to be unforgettable -- Rule four: Ultimately, it's all about humanity. Give me the thrill of victory and the agony of defeat ; Show humanity, not perfection ; For marketers: Let your brand be human -- Your secret weapon: Music -- Final words: Start your own epidemic -- Case studies: The four rules in action.
Summary: Explains how you can make a video guaranteed to pack a major punch by applying four core principles: Be True...Don't fake it. Make it real; Don't Waste My Time... Get down to business right away; Be Unforgettable... Show us something we've never seen before; and It's All About Humanity... An emotional connection is the key to sharing.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415 V942v 2013 (Browse shelf(Opens below)) 1 1 Available 00000109998

Incluye referencias bibliográficas (p. 201-210) e índice.

Introduction: Creating a virus -- Everything you know is wrong -- The most important idea in this book -- Rule one: Be true. Show me something real ; Just press record and do it ; I am the camera. Take me there ; Fore marketers: be honest -- Rule two: Don't waste my time. Nothing but the money shots ; Don't tell me a story ; For marketers: No # & $@ing product shots -- Rule three: Be unforgettable. Do something different ; Own it ; Capture a unique moment ; For marketers: Be bold enough to be unforgettable -- Rule four: Ultimately, it's all about humanity. Give me the thrill of victory and the agony of defeat ; Show humanity, not perfection ; For marketers: Let your brand be human -- Your secret weapon: Music -- Final words: Start your own epidemic -- Case studies: The four rules in action.

Explains how you can make a video guaranteed to pack a major punch by applying four core principles: Be True...Don't fake it. Make it real; Don't Waste My Time... Get down to business right away; Be Unforgettable... Show us something we've never seen before; and It's All About Humanity... An emotional connection is the key to sharing.

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