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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones.

By: Contributor(s): Material type: TextLanguage: English Publication details: London : Kogan Page, c2012.Edition: 2nd edDescription: xv, 283 p. : ill. ; 23 cmISBN:
  • 9780749464271
  • 0749464275
  • 9780749464288
Subject(s): DDC classification:
  • 658.8/72
LOC classification:
  • HF 5415.1265 R988u 2012
Contents:
Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online pr and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next?.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Barcode
Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.1265 R988u 2012 (Browse shelf(Opens below)) 1 Available 00000115428

Includes index.

Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online pr and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next?.

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