Amazon cover image
Image from Amazon.com

Marketing management / Russell S. Winer, Ravi Dhar.

By: Contributor(s): Material type: TextPublication details: Boston : Prentice Hall, c2011.Edition: 4th edDescription: xxi, 506 p. : ill. ; 29 cmISBN:
  • 9780136074892 (hbk.)
  • 0136074898 (hbk.)
  • 9780136074625
  • 0136074626
Subject(s): DDC classification:
  • 658.8
LOC classification:
  • HF 5415.13 W767m 2011
Contents:
Marketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution : personal selling and direct marketing -- Customer relationship management -- Special topic : strategies for service markets.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.13 W767m 2011 (Browse shelf(Opens below)) 1 1 Available 00000100501

Includes bibliographical references (p. 462-479) and indexes.

Marketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution : personal selling and direct marketing -- Customer relationship management -- Special topic : strategies for service markets.

There are no comments on this title.

to post a comment.