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La estrategia del océano azul : cómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia / W. Chan Kim, René Mauborgne ; traducción Adriana de Hassan ; revisión técnica Emercomex.
Material type:
TextLanguage: Spanish Original language: English Publication details: Bogotá : Norma, 2005.Description: xii, 332 p. : il., diagrs., gráficas ; 23 cmISBN: - 9580488398
- 9789580488392
- 658.8
- HF 5415.153 K49e 2005
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
Libro
|
Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5415.153 K49e 2005 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000055099 |
Tit. Orig.: Blue ocean strategy. How to create uncontested market space and make the competition irrelevant.
Incluye bibliografía ( [321]-326).
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