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Targeted : how technology is revolutionizing advertising and the way companies reach consumers / Mike Smith.

By: Material type: TextLanguage: English Publisher: New York : AMACOM/American Management Association, [2015]Description: xiii, 208 p. : ill. ; 24 cmISBN:
  • 9780814434994 (hardcover)
  • 0814434991 (hardcover)
Subject(s): DDC classification:
  • 659.1/11
LOC classification:
  • HF 6146 S655t 2015
Contents:
The congested online ecosystem -- Search engine marketing -- Auctions and the development of paid-search advertising -- The Google eclipse -- Display advertising and the advent of ad networks -- Real-time bidding and the transformation of online advertising -- How real-time bidding works -- Right media builds its ad server -- Real-time bidding in action -- The impact of data on digital advertising -- Data collection and its effect on privacy -- New technologies.
Summary: Presents the latest advancements in Internet marketing, offering technology breakthroughs, industry developments, marketing strategies, and predictions for the future.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Barcode
Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 6146 S655t 2015 (Browse shelf(Opens below)) 1 Available 00000120346

Includes bibliographical references and index.

The congested online ecosystem -- Search engine marketing -- Auctions and the development of paid-search advertising -- The Google eclipse -- Display advertising and the advent of ad networks -- Real-time bidding and the transformation of online advertising -- How real-time bidding works -- Right media builds its ad server -- Real-time bidding in action -- The impact of data on digital advertising -- Data collection and its effect on privacy -- New technologies.

Presents the latest advancements in Internet marketing, offering technology breakthroughs, industry developments, marketing strategies, and predictions for the future.

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