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Marketing research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel.

By: Contributor(s): Material type: TextPublication details: Reading, MA : Addison-Wesley, c1998.Description: xx, 780 p. : ill. ; 25 cmISBN:
  • 0321014162 (hardcover)
  • 9780321014160 (hardcover)
Subject(s): DDC classification:
  • 658.8/3 21
LOC classification:
  • HF5415.2 L523m 1998
Other classification:
  • 85.40
Online resources:
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF5415.2 L523m 1998 (Browse shelf(Opens below)) 3 1 Available 00000097357

Includes bibliographical references and indexes.

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