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Handbook of political marketing / edited by Bruce I. Newman

Contributor(s): Material type: TextLanguage: English Publication details: Thousand Oaks, CA : Sage Publications, 1999Description: xxiv, 792 p. : ill. ; 27 cmISBN:
  • 076191109X
Subject(s): DDC classification:
  • 324.7
LOC classification:
  • JA 85 H236 1991
Online resources:
Contents:
Conceptual and historical origins of political marketing -- Management of political campaigns -- Analysis of the political marketplace -- Development of political strategy -- Execution of political campaigns -- Political marketing and democracy.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) JA 85 H236 1991 (Browse shelf(Opens below)) 1 1 Available 00000008689

Conceptual and historical origins of political marketing -- Management of political campaigns -- Analysis of the political marketplace -- Development of political strategy -- Execution of political campaigns -- Political marketing and democracy.

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