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Media economics : theory and practice / edited by Alison Alexander ... [et al.].

Contributor(s): Material type: TextLanguage: English Series: LEA's communication seriesPublication details: Mahwah, N.J. : Lawrence Erlbaum, c2004.Edition: 3rd editionDescription: ix, 301 pages : illustrations ; 23 cmISBN:
  • 0805845801 (pbk. : alk. paper)
  • 9780805845808 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 338.4/730223
LOC classification:
  • P 96 M489e 2004
Online resources:
Contents:
An introduction to media economics theory and practice Economics and media regulation Structure and change : a communications industry overview The economics of international media The economics of the daily newspaper industry The economics of books and magazines The broadcast television networks The economics of the cable industry The economics of Hollywood : money and media The economics of the contemporary radio industry The economics of the recording industry The economics of the advertising industry The economics of online media
Summary: Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Barcode
Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Humanidades Humanidades (4to. Piso) P 96 M489e 2004 (Browse shelf(Opens below)) 1 Available 00000031598

Includes bibliographical references and indexes.

An introduction to media economics theory and practice
Economics and media regulation
Structure and change : a communications industry overview
The economics of international media
The economics of the daily newspaper industry
The economics of books and magazines
The broadcast television networks
The economics of the cable industry
The economics of Hollywood : money and media
The economics of the contemporary radio industry
The economics of the recording industry
The economics of the advertising industry
The economics of online media

Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses

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