The publicity handbook : |b the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air / |c David R. Yale with Andrew J. Carothers.
Yale, David R
The publicity handbook : |b the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air / |c David R. Yale with Andrew J. Carothers. - New ed. - London : McGraw-Hill Pub. Co., 2001. - xvi, 448 p. ; 23 cm.
0844232424 9780844232423
Public relations--Handbooks, manuals, etc.
Ekstern kommunikation.
Relaciones públicas--Manuales.
Primera Jornada de Catalogación.
HD 59 / Y17p 2001
659
The publicity handbook : |b the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air / |c David R. Yale with Andrew J. Carothers. - New ed. - London : McGraw-Hill Pub. Co., 2001. - xvi, 448 p. ; 23 cm.
0844232424 9780844232423
Public relations--Handbooks, manuals, etc.
Ekstern kommunikation.
Relaciones públicas--Manuales.
Primera Jornada de Catalogación.
HD 59 / Y17p 2001
659