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The future of competition : co-creating unique value with customers / C. K. Prahalad, Venkat Ramaswamy
Material type:
TextLanguage: EN Publication details: Boston : Harvard Business School Press, 2004Description: xiii, 257 p. : ill. ; 24 cmISBN: - 1578519535
- 658.4
- HD 41 P898f 2004
Contents:
The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
Libro
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HD 41 P898f 2004 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000021504 |
The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.
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