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Tata : the evolution of a corporate brand / Morgen Witzel ; foreword by Ram Charan.

By: Contributor(s): Material type: TextLanguage: English Publication details: New Delhi : Penguin Portfolio, 2010.Description: xvii, 222 p. : ill. ; 24 cmISBN:
  • 9780670084067
  • 0670084069
Subject(s): DDC classification:
  • 659.2
LOC classification:
  • HD 59.6 W833t 2010
Contents:
From values to value --- The man who saw tomorrow --- A trust for the people --- Changiing the face of Tata --- Brand symbiosis --- Tata and its customers --- Tata's people: the employer brand --- The Tata financial brand --- We don't do Philanthropy --- Not just a brand story.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Barcode
Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HD 59.6 W833t 2010 (Browse shelf(Opens below)) 1 Available 00000101133

Includes bibliographical references (p. 206-210) and index.

From values to value --- The man who saw tomorrow --- A trust for the people --- Changiing the face of Tata --- Brand symbiosis --- Tata and its customers --- Tata's people: the employer brand --- The Tata financial brand --- We don't do Philanthropy --- Not just a brand story.

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