Amazon cover image
Image from Amazon.com

Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee.

By: Contributor(s): Material type: TextPublication details: Hoboken, N.J. : Wiley, c2005.Description: x, 307 p. : ill. ; 24 cmISBN:
  • 0471476110 (cloth)
Subject(s): DDC classification:
  • 658.4/08 22
LOC classification:
  • HD 60 K87c 2005
Online resources:
Contents:
The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HD 60 K87c 2005 (Browse shelf(Opens below)) 1 1 Available 00000029128

Published simultaneously in Canada.

Includes bibliographical references (p. 277-295) and index.

The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.

There are no comments on this title.

to post a comment.