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The long tail : why the future of business is selling less of more / Chris Anderson.

By: Material type: TextLanguage: English Publication details: New York : Hyperion, c2006.Edition: 1st edDescription: xii, 238 p. : ill. ; 25 cmISBN:
  • 1401302378
  • 9781401302375
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF 5415.127 A545l 2006
Contents:
The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Barcode
Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.127 A545l 2006 (Browse shelf(Opens below)) 1 Available 00000034849

Includes bibliographical references (p. [227]-230) and index.

The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail.

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