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Doing business in Europe / Gabriele Suder.

By: Material type: TextLanguage: English Publication details: Los Angeles : Sage publications, 2011.Edition: 2nd edDescription: xvii, 452 páginas : ilustraciones ; 23 cmISBN:
  • 9780857020857(pbk.)
  • 0857020854
Subject(s): DDC classification:
  • 330.94 23
LOC classification:
  • HF 3497 S943d 2011
Contents:
The European business game : the impact of six decades. -- Landmarks of European integration, or how history and politics shape the business environment. -- Enlargement and the theories of integration. -- Institutional players : how the rules and agendas of the European business environment are set. -- Business europeanization. -- The europeanization of a business environment. -- The europeanization of business management. -- Business activity functions in the European environment. -- European economics, finance and funding. -- Marketing in Europe. -- Lobbying the playing field. -- Competing internationally. -- Corporate case studies.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Barcode
Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 3497 S943d 2011 (Browse shelf(Opens below)) 1 Available 00000111909

Incluye referencias bibliográficas e índice.

The European business game : the impact of six decades. --
Landmarks of European integration, or how history and politics shape the business environment. --
Enlargement and the theories of integration. --
Institutional players : how the rules and agendas of the European business environment are set. --
Business europeanization. --
The europeanization of a business environment. --
The europeanization of business management. --
Business activity functions in the European environment. --
European economics, finance and funding. --
Marketing in Europe. --
Lobbying the playing field. --
Competing internationally. --
Corporate case studies.

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