Amazon cover image
Image from Amazon.com

Sustainability marketing : a global perspective / Frank Belz and Ken Peattie.

By: Contributor(s): Material type: TextPublication details: Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley and Sons, 2009.Description: xiv, 292 p. : ill. ; 24 cmISBN:
  • 9780470519226 (pbk.)
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415 B454s 2009
Contents:
Marketing in the 21st century -- Framing sustainability marketing management -- Socio-ecological problems -- Consumer behaviour -- Sustainability marketing values and objectives -- Sustainability marketing strategies -- Customer solutions -- Communications -- Customer cost -- Convenience -- Sustainability marketing transformations -- Reframing sustainability marketing.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Status Barcode
Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF5415 B454s 2009 (Browse shelf(Opens below)) 3 Available 00000098687

Includes bibliographical references and index.

Marketing in the 21st century -- Framing sustainability marketing management -- Socio-ecological problems -- Consumer behaviour -- Sustainability marketing values and objectives -- Sustainability marketing strategies -- Customer solutions -- Communications -- Customer cost -- Convenience -- Sustainability marketing transformations -- Reframing sustainability marketing.

There are no comments on this title.

to post a comment.