The marketing of rebellion : insurgents, media, and international activism / Clifford Bob.

By: Material type: TextSeries: Cambridge studies in contentious politicsPublication details: Cambridge ; New York : Cambridge University Press, 2005.Description: xiv, 237 pISBN:
  • 9786611113100
  • 661111310X
  • 9780511252877 (electronic bk. : Adobe Reader)
  • 0511252870 (electronic bk. : Adobe Reader)
  • 9780511254321 (electronic bk. : Mobipocket Reader)
  • 0511254326 (electronic bk. : Mobipocket Reader)
Subject(s): Genre/Form: Additional physical formats: Print version:: Marketing of rebellion.DDC classification:
  • 322.4
LOC classification:
  • JC 328.5 B663m 2005
Other classification:
  • 89.62
Online resources:
Contents:
Insurgent groups and the quest for overseas activism -- Power, exchange, and marketing -- From ethnic to environmental conflict: Nigeria's Ogoni movement -- The making of an antiglobalization icon: Mexico's Zapatista uprising -- Transnational marketing and world politics.
Abstract: The Marketing of Rebellion rejects the common view that needy groups readily gain help from selfless nongovernmental organizations (NGOs). Even in the Internet age, insurgents face a Darwinian struggle for scare international resources - and, to succeed, they must aggressively market themselves. Based on primary document analysis and more than 45 interviews with local activists and NGO leaders, the author shows that support goes to the savviest, not the neediest."--Jacket.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) JC 328.5 B663m 2005 (Browse shelf(Opens below)) 1 1 Available 00000089914

Includes bibliographical references (p. 207-225) and index.

Insurgent groups and the quest for overseas activism -- Power, exchange, and marketing -- From ethnic to environmental conflict: Nigeria's Ogoni movement -- The making of an antiglobalization icon: Mexico's Zapatista uprising -- Transnational marketing and world politics.

The Marketing of Rebellion rejects the common view that needy groups readily gain help from selfless nongovernmental organizations (NGOs). Even in the Internet age, insurgents face a Darwinian struggle for scare international resources - and, to succeed, they must aggressively market themselves. Based on primary document analysis and more than 45 interviews with local activists and NGO leaders, the author shows that support goes to the savviest, not the neediest."--Jacket.

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