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Media systems in society : understanding industries, strategies, and power / Joseph Turow.

By: Material type: TextPublication details: New York : Longman, c1997.Edition: 2nd edDescription: xvii, 298 p. ; 24 cmISBN:
  • 0801317045
  • 9780801317040
Subject(s): DDC classification:
  • 302.23 20
LOC classification:
  • P 90 T956m 1997
Contents:
Ch. 1. Mass Media Industries: What Are They? Why Study Them? -- Ch. 2. Power Roles: A Framework for Strategic Thinking -- Ch. 3. A Bit of History: Government, Business, and Mass Media -- Ch. 4. Media Support: Paying the Piper, Calling the Tune -- Ch. 5. Targeting the Audience -- Ch. 6. The Power of the Public -- Ch. 7. The Production Process -- Ch. 8. Coping with Risks of Production -- Ch. 9. U.S. Mass Media in a Global Economy -- Ch. 10. The Challenge of Synergy.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Humanidades Humanidades (4to. Piso) P 90 T956m 1997 (Browse shelf(Opens below)) 1 1 Available 00000075535

Includes bibliographical references and index.

Ch. 1. Mass Media Industries: What Are They? Why Study Them? -- Ch. 2. Power Roles: A Framework for Strategic Thinking -- Ch. 3. A Bit of History: Government, Business, and Mass Media -- Ch. 4. Media Support: Paying the Piper, Calling the Tune -- Ch. 5. Targeting the Audience -- Ch. 6. The Power of the Public -- Ch. 7. The Production Process -- Ch. 8. Coping with Risks of Production -- Ch. 9. U.S. Mass Media in a Global Economy -- Ch. 10. The Challenge of Synergy.

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