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Media literacy / W. James Potter.

By: Material type: TextLanguage: English Publication details: Thousand Oaks : Sage Publications, c1998.Description: xxxi, 406 p. : ill. ; 24 cmISBN:
  • 0761909265 (pbk. : acidfree paper)
  • 9780761909262 (pbk. : acidfree paper)
Subject(s): DDC classification:
  • 302.23
LOC classification:
  • P 96 P869m 1998
Online resources:
Contents:
INTRODUCTION : What is media literacy? -- The importance of media literacy -- SKILLS : How does the human mind work? -- Developmental perspective -- KNOWLEDGE : What is news? -- Commercial advertising -- What is entertainment? -- Development of the mass media industries -- Economic perspective -- Who owns and controls the mass media? -- What is an audience? -- Broadening our perspective on media effects -- How do the effect processes work? -- Media influence on institutions -- The importance of real-world knowledge -- PUTTING IT ALL TOGETHER : The media literacy perspective -- Strategies for increasing literacy.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Barcode
Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Humanidades Humanidades (4to. Piso) P 96 P869m 1998 (Browse shelf(Opens below)) 1 Available 00000003282

Includes bibliographical references and index.

INTRODUCTION : What is media literacy? -- The importance of media literacy -- SKILLS : How does the human mind work? -- Developmental perspective -- KNOWLEDGE : What is news? -- Commercial advertising -- What is entertainment? -- Development of the mass media industries -- Economic perspective -- Who owns and controls the mass media? -- What is an audience? -- Broadening our perspective on media effects -- How do the effect processes work? -- Media influence on institutions -- The importance of real-world knowledge -- PUTTING IT ALL TOGETHER : The media literacy perspective -- Strategies for increasing literacy.

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