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The future of the mass audience / W. Russell Neuman.

By: Material type: TextPublication details: Cambridge [England] ; New York : Cambridge University Press, 1991.Description: xiv, 202 p. : ill. ; 23 cmISBN:
  • 0521413478
  • 9780521413473
  • 0521424046 (pbk.)
  • 9780521424042 (pbk.)
Subject(s): LOC classification:
  • P 96 N489f 1991
Online resources:
Contents:
Two theories of the communications revolution -- The logic of electronic integration -- The psychology of media use -- The fragmentation of the mass audience -- The political economy of the mass media -- The future of the mass audience.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Humanidades Humanidades (4to. Piso) P 96 N489f 1991 (Browse shelf(Opens below)) 1 1 Available 00000012899

Includes bibliographical references (p. 179-193) and index.

Two theories of the communications revolution -- The logic of electronic integration -- The psychology of media use -- The fragmentation of the mass audience -- The political economy of the mass media -- The future of the mass audience.

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