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Media literacy / W. James Potter.

By: Material type: TextLanguage: English Publication details: Thousand Oaks, CA : Sage, c2005.Edition: 3rd edDescription: xii, 467 p. : ill. ; 24 cmISBN:
  • 1412909899 (pbk. : alk paper)
  • 9781412909891 (pbk. : alk paper)
Subject(s): DDC classification:
  • 302.23
LOC classification:
  • P 96 P869m 2005
Online resources:
Contents:
Why increase media literacy? -- Defining media literacy -- The media literacy model -- Developing media literacy -- Reality and media messages -- Entertainment content -- What is news? -- Advertising -- Development of the mass media industries -- Economic perspective -- Who owns and controls the mass media? -- What is an audience? -- Broadening our perspective on media effects -- How does the effects process work? -- Effects on institutions -- The importance of real-world knowledge -- Personal strategy for increasing media literacy -- Helping others increase media literacy -- Media influence on sports -- Media violence -- Privacy and piracy with the media -- Appendix A. Profiles of the mass media industries -- Appendix B. Immediate and long-term effects of media on individuals -- Appendix C. Media literacy organizations.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Barcode
Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Humanidades Humanidades (4to. Piso) P 96 P869m 2005 (Browse shelf(Opens below)) 1 Available 00000097518

Includes bibliographical references (p. 435-455) and index.

Why increase media literacy? -- Defining media literacy -- The media literacy model -- Developing media literacy -- Reality and media messages -- Entertainment content -- What is news? -- Advertising -- Development of the mass media industries -- Economic perspective -- Who owns and controls the mass media? -- What is an audience? -- Broadening our perspective on media effects -- How does the effects process work? -- Effects on institutions -- The importance of real-world knowledge -- Personal strategy for increasing media literacy -- Helping others increase media literacy -- Media influence on sports -- Media violence -- Privacy and piracy with the media -- Appendix A. Profiles of the mass media industries -- Appendix B. Immediate and long-term effects of media on individuals -- Appendix C. Media literacy organizations.

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