"With a new afterword by the author" -- Cover.

"Originally published in hardcover in the United States by Random House, an imprint of The Random House Publishing Group, a division of Random House LLC, in 2012."

Prologue: The habit cure
Part one. The habits of individuals. The habit loop: how habits work
The craving brain: how to create new habits
The golden rule of habit change: why transformation occurs
Part two. The habits of successful organizations. Keystone habits, or the ballad of Paul O'Neill: which habits matter most
Starbucks and the habit of success: when willpower becomes automatic
The power of a crisis: how leaders create habits through accident and design
How Target knows what you want before you do: when companies predict (and manipulate) habits
Part three. The habits of societies. Saddleback Church and the Montgomery Bus Boycott: how movements happen
The neurology of free will: are we responsible for our habits?
Afterword: Some things learned about weight loss, smoking, procrastination, and teaching
Appendix: A reader's guide to using these ideas

Duhigg takes us to the edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling information into narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a new understanding of human nature and its potential. At the book's core, the author argues that the key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives. --Adapted from publisher description