Includes index.

Hair today, hair tomorrow -- The salon scene -- Casting your (hair)net : market research -- Splitting legal hairs -- Leaving the station : assembling a team of business professionals -- Home chic home : establishing a salon/spa location -- The cutting edge : hair salon equipment -- The serene scene : spa equipment -- The coiffure crew : personnel -- Professional development opportunities to dye for -- Blow(dry)ing your own horn : advertising -- Surfing for fun and profit -- Promotion ploys -- Stylin' by the numbers : financial management -- Hair-raising truths and tales -- Appendix : hair salon and day spa resources.

Includes bibliographical references and index.

This book will take you step-by-step through the entire process of starting a hair salon business, from having the dream to making it a reality. Professional industry experts share inside information and invaluable advice, revealing how they have been successful in this lucrative business and, more important, how you can be successful, too. You will learn how to: analyze the market, write a business plan and advertise effectively ; establish a website to spread the world and bring in more revenue ; increase sales with no extra effort by applying simple upselling techniques ; keep track of your finances with ready-to-use work sheets.