@book{102421,
	author = {Pedersen, Paul Mark. and Miloch, Kimberly S.,},
	title = {Strategic sport communication /},
	publisher = {Human Kinetics,},
	year = {c2007.},
	address = {Champaign, IL :},
	url = {http://www.loc.gov/catdir/toc/ecip0710/2007003995.html}
}