03313cam a2200469 a 4500 89235 20230410143456.0 070129s2007 ilua b 001 0 eng 2007003995 (OCoLC)ocm84152820 DLC DLC YDX BTCTA BAKER YDXCP BWX VP@ FXR 9780736065245 0736065245 YDXCP 2554821 AU@ 000041282929 NZ1 11248528 (OCoLC)84152820 14aGV 713bP371s 2007 796.06/9 22 GRAL Pedersen, Paul Mark. Strategic sport communication / Paul M. Pedersen, Kimberly S. Miloch, Pamela C. Laucella. Champaign, IL : Human Kinetics, c2007. xi, 396 p. : ill. ; 29 cm. Includes bibliographical references (p. 357-379) and index. Study of sport management and sport communication -- Careers in sport communication -- History and growth of sport communication -- Sport communication and the strategic sport communication model (SSCM) -- Personal sport communication -- Organizational and leadership communication in sport -- Sport publishing and print sport communication -- Electronic and visual sport communication -- Online sport communication and the new sport media -- Sport advertising -- Public relations and crisis communication in sport -- Sport communication research -- Sociological aspects of sport communication -- Legal issues in sport communication. "Strategic Sport Communication is the first text that encompasses the vast, varied, and exciting field of sport communication. Using communication theory and sport literature, and drawing on the authors' own rich experiences as sport communication professionals, Strategic Sport Communication introduces readers to all aspects of the sport communication industry and how each is integral to the management, marketing, and operational goals of sport organizations at all levels." "Using their Strategic Sport Communication Model (SSCM), the authors outline the process of sport communication and categorize its various aspects into three major components: personal and organizational communication, sport mass media, and sport communication services and support. The SSCM provides the first conception of sport communication as a distinct discipline and gives readers a thorough understanding of sport communication and its impact in the world of sport. Readers will explore the many careers in the industry and discover how sport organizations can use their knowledge for greater success."--BOOK JACKET. Sports Management. Communication in sports. Administración deportiva. Comunicación en deportes. Miloch, Kimberly S., 1972- Laucella, Pamela C., 1964- Table of contents only http://www.loc.gov/catdir/toc/ecip0710/2007003995.html Baker & Taylor BKTY 62.00 62.00 0736065245 0007261790 active YBP Library Services YANK 2554821 Baker and Taylor BTCP BK0007261790 Blackwell Book Service BBUS R4674614 $62.00 lcc bk AFJ C0 DRFGD 102421 102421 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 0 GV 713 P371s 2007 00000081543 2019-01-21 00:00:00 1 2019-01-21 bk