@book{102427,
	author = {Shank, Matthew D.},
	title = {Sports marketing :},
	publisher = {Pearson Prentice Hall,},
	year = {c2009.},
	address = {Upper Saddle River, N.J. :},
	edition = {4th ed.},
	url = {http://www.loc.gov/catdir/toc/ecip0810/2008005328.html}
}