01737cam a2200373 a 4500 120959 20230410143457.0 080205s2009 njua b 001 0 eng 15167624 2008005328 9780132285353 (hbk. : alk. paper) 0132285355 (hbk. : alk. paper) (OCoLC)ocn192045602 (OCoLC)192045602 (OCoLC)170957833 DLC DLC DLC n-us--- 14aGV 716bS528s 2009 796.0688 Shank, Matthew D. Sports marketing : a strategic perspective / Matthew D. Shank. 4th ed. Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. xxiv, 453 p. : ill. ; 26 cm. Includes bibliographical references and index. Emergence of sports marketing -- Contingency framework for strategic sports marketing -- Research tools for understanding sports consumers -- Understanding participants as consumers -- Understanding spectators as consumers -- Segmentation, targeting, and positioning -- Sports product concepts -- Managing sports products -- Promotion concepts -- Promotion mix elements -- Sponsorship programs -- Pricing concepts and strategies -- Implementing and controlling the strategic sports marketing process. Sports United States Marketing. Sports Economic aspects United States. Deportes Estados Unidos Mercadeo. Deportes Aspectos económicos Estados Unidos. 20150900. Table of contents only http://www.loc.gov/catdir/toc/ecip0810/2008005328.html lcc bk YSL 102427 102427 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 0 GV 716 S528s 2009 00000113526 2019-01-21 00:00:00 1 2019-01-21 bk