TY  - BOOK
AU  - Shank,Matthew D.
TI  - Sports marketing: a strategic perspective 
SN  - 9780132285353 (hbk. : alk. paper)
U1  - 796.0688 
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Sports
KW  - United States
KW  - Marketing
KW  - Economic aspects
KW  - Deportes
KW  - Estados Unidos
KW  - Mercadeo
KW  - Aspectos económicos
KW  - 20150900
N1  - Includes bibliographical references and index; Emergence of sports marketing -- Contingency framework for strategic sports marketing -- Research tools for understanding sports consumers -- Understanding participants as consumers -- Understanding spectators as consumers -- Segmentation, targeting, and positioning -- Sports product concepts -- Managing sports products -- Promotion concepts -- Promotion mix elements -- Sponsorship programs -- Pricing concepts and strategies -- Implementing and controlling the strategic sports marketing process
UR  - http://www.loc.gov/catdir/toc/ecip0810/2008005328.html
ER  -