01945cam a22002894a 450000100070000000500170000700800410002403500130006501000170007802000250009504000180012005000280013808200100016610000170017624501670019326000530036030000330041350400660044650507190051252002540123165000230148565000300150865000230153865000390156165000390160071000160163911449620230411085607.0091209s2010    nyua     b    001 0 eng    a16014113  a  2009047301  a9780312569846 (pbk.)  aDLCcDLCdDLC14aTK 5105.888bB268y 201000a006.71 aBarr, Chris.14aThe Yahoo! style guide :bthe ultimate sourcebook for writing, editing, and creating content for the digital world /cChris Barr and the senior editors of Yahoo!.  aNew York :bYahoo!/St. Martin's Griffin,cc2010.  axv, 512 p. :bill. ;c24 cm.  aIncludes bibliographical references (p. [497]-498) and index.0 aWrite for the web -- Identify your audience -- Define your voice -- Construct clear, compelling copy -- Be inclusive, write for the world -- Make your site accessible to everyone -- Write clear user-interface text -- Write engaging email and newsletters -- Streamline text for mobile devices -- Punctuate proficiently -- Abbreviate, capitalize, and treat titles consistently -- Apply a consistent style for numbers -- Shorten and strengthen sentences -- Avoid common pitfalls in word choice, grammar, and spelling -- Proofread and test before you publish -- Get familiar with basic webpage coding -- Optimize your site for search engines -- Understand the basics of U.S. law for online content -- Keep a word list.  aA comprehensive reference of Web style for writers, editors, bloggers and students. Topics range from understanding the basics of grammar and punctuation to improving online readability to boosting your site's chances of appearing in search results. 0aWeb sitesxDesign. 0aInformation organization. 0aOnline authorship. 4aPrimera Jornada de Catalogación. 4aOrganización de la información2 aYahoo! Inc.