Mooney, Kelly. <br/><br/>
The open brand  :  when push comes to pull in a web-made world / 
Kelly Mooney and Nita Rollins. 
 - Berkeley, Calif. :  New Riders,  2008. 
 - 204 p. :  ill. ;  19 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780321544230 0321544234 
<br/><br/><label>LCCN: </label>2008297870 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Trademarks--Design.<br/>Web sites--Design.<br/>Marcas registradas--Diseño.<br/>Sitios web--Diseño.
<br/><br/><label>LC Class. No.: </label>TK 5105.888  / M818o 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8