02395cam a22003977i 4500003000800000005001700008007000300025008004100028020002500069020002500094020002700119040001700146041000800163042000800171050002100179082001000200100002200210245006600232246004800298250001700346260004800363300003400411500005700445504004100502505033600543520079900879650002701678650002401705650003301729650002101762650003401783650002701817650003701844650001901881776009701900BJBSDDR20230411085629.0ta150720s2014    bcca     b    000 0 eng    a9781770401952 (pbk.)  a9781770409521 (epub)  a9781770409538 (kindle)  bspacBJBSDDR  aspa  aeng14aZ 286bE42p 201400a070.51 aElicksen, Debbie.10aPublishing & marketing in the digital age /cDebbie Elicksen.30aPublishing and marketing in the digital age  a1st edition.  aVancouver, BC :bSelf-Counsel Press,c2014.  axxxi, 167 p. :bill. ;c23 cm  a"Includes free access to download kit"--Front cover.  aIncludes bibliographical references.0 aContent creation -- Publishing platforms -- Position yourself -- Finding monetary resources and how to get paid -- Be seen and be heard -- Create a website -- Blogging -- Audio and podcasts -- YouTube -- Webcasts and webinars -- Social media overview -- Google+ -- Facebook -- Twitter -- LinkedIn -- Transmedia -- Public relations.  aNew developments and platforms present themselves every time you open a tab in your browser. New software, programs, media, and search engine optimization algorithms make it hard to keep up in the digital world. Publishers are evolving their business practices; in order for them to notice you, you need to have an existing reader following, marketing plan, and a good manuscript. The goal of this guide is to help you understand how new publishing works and to encourage you to have fun as you build your digital empire. Publishing and Marketing in the Digital Age will help you be seen and heard online, from how to create your online profile, to learning how to market your book and find your target audience. It will prepare you for success as a publisher and marketer in the digital world! 0aElectronic publishing. 0aInternet marketing. 0aElectronic booksxMarketing. 0aSelf-publishing. 4aPublicaciones electrónicas  4aMercadeo por internet  4aLibros electrónicosxMercadeo  4aAutoedición 1 aElicksen, Debbie, author.tPublishing and marketing in the digital age.w(CaOONL)20149037813