marketing strategies for building your audience and selling books Morris, Tee 1968- creator Ballantine, Pip (Philippa) 1971- text ohu 2015 monographic eng

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277 pages : illustrations ; 22 cm Over the past decade, social media has transformed from a fad into a necessity for writers. But for the inexperienced author, trying to make sense of--much less master--the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, Facebook, Twitter, Google& -- WordPress : building and developing a blog -- Tumbler : drive-by blogging -- Podcasting : creating on-demand media programs -- Facebook : the king of social media -- Twitter : keeping it brief -- Google+ : a place for discussions and hangouts -- YouTube : introducing video to your content -- Pinterest : your online bulletin board -- Instagram : adding photography to your arsenal -- Additional options : platforms that break the conventions -- SEO : dark arts of search engine optimization -- Content marketing : promoting with and through others -- Best practices in social media. Tee Morris & Pip Ballantine. Includes index. Books Internet marketing Libros Mercadeo Authorship Internet marketing Online social networks Redes sociales en línea Internet in publicity Internet marketing Mercadeo por internet Z 285.6 M877s 2015 002.068/8 9781599639260 (pbk.) 1599639262 (pbk.) YDXCP 160728 20230411085649.0 spa