Allen, Kathleen R. 1949- creator text bibliography nju Upper Saddle River, N.J Prentice Hall c2010 2010 monographic eng

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xii, 244 pages : illustrations ; 23 cm. This title teaches those with no prior training how to start a company and grow their business through marketing and astute team building techniques Part 1: Technology Entrepreneurship for Scientists and EngineersChapter 1: Scientists and Engineers as EntrepreneursChapter 2: Recognizing and Screening Technology OpportunitiesChapter 3: Designing and Developing a Technology Start-upChapter 4: Building an Effective TeamPart 2: Developing and Protecting Intellectual PropertyChapter 5: The Concept of Intellectual PropertyChapter 6: Patent and Trademark StrategyPart 3: Technology Entrepreneurship StrategyChapter 7: High Technology Product Development StrategiesChapter 8: Technology Transition and Entry Strategies Chapter 9: Technology Adoption Patterns and Marketing StrategyPart 4: Start-up Financial StrategyChapter 10: The Business ModelChapter 11: Funding the Technology Start-up Chapter 12: Funding GrowthChapter 13: Technology Valuation Kathleen R. Allen. Includes bibliographical references and index. Engineering firms Management Entrepreneurship Business planning Science Empresas de ingeniería Administración Emprendimiento Planificación empresarial TA 190 A427e 2010 620.0068 9780132357272 (alk. paper) 0132357275 (alk. paper) http://www.loc.gov/catdir/toc/ecip0827/2008039106.html http://www.loc.gov/catdir/toc/ecip0827/2008039106.html DLC 080905 20231020133509.0 eng