TY - BOOK AU - Allen,Kathleen R. TI - Entrepreneurship for scientists and engineers T2 - Prentice Hall entrepreneurship series SN - 9780132357272 (alk. paper) AV - TA 190 A427e 2010 U1 - 620.0068 PY - 2010/// CY - Upper Saddle River, N.J. PB - Prentice Hall KW - Engineering firms KW - Management KW - Entrepreneurship KW - Business planning KW - Science KW - Empresas de ingeniería KW - Administración KW - Emprendimiento KW - Planificación empresarial N1 - Includes bibliographical references and index; Part 1: Technology Entrepreneurship for Scientists and EngineersChapter 1: Scientists and Engineers as EntrepreneursChapter 2: Recognizing and Screening Technology OpportunitiesChapter 3: Designing and Developing a Technology Start-upChapter 4: Building an Effective TeamPart 2: Developing and Protecting Intellectual PropertyChapter 5: The Concept of Intellectual PropertyChapter 6: Patent and Trademark StrategyPart 3: Technology Entrepreneurship StrategyChapter 7: High Technology Product Development StrategiesChapter 8: Technology Transition and Entry Strategies Chapter 9: Technology Adoption Patterns and Marketing StrategyPart 4: Start-up Financial StrategyChapter 10: The Business ModelChapter 11: Funding the Technology Start-up Chapter 12: Funding GrowthChapter 13: Technology Valuation N2 - This title teaches those with no prior training how to start a company and grow their business through marketing and astute team building techniques UR - http://www.loc.gov/catdir/toc/ecip0827/2008039106.html ER -