Georges, Patrick M. <br/><br/>
Le neuromarketing en action :  parler et vendre au cerveau / 
Patrick Georges, Michel Badoc. 
 - Paris :  Ed. d'Organisation,  2010. 
 - 335 p :  ill. 
 - Marketing .
<br/><br/><label>ISBN: </label>9782212546255 2212546254 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING + STRATEGIE MARKETING (GESTION D ENTREPRISE) NEUROSCIENCES, SYSTáEME NERVEUX, NEUROPHYSIOLOGIE, PHYSIOLOGIE SENSORIELLE VENTE/PSYCHOLOGIE DE LA (ECONOMIE D ENTREPRISE) MARKETING + ABSATZWIRTSCHAFT MARKETING ACTIVITIES NEUROWISSENSCHAFTEN, NERVENSYSTEM, NEUROPHYSIOLOGIE, SINNESPHYSIOLOGIE NEUROSCIENCES, NERVOUS SYSTEM, NEUROPHYSIOLOGY, SENSORY PHYSIOLOGY VERKAUFSPSYCHOLOGIE (BETRIEBSWIRTSCHAFT) SALES PSYCHOLOGY (BUSINESS ECONOMICS) 
<br/><br/><label>LC Class. No.: </label>