Harris, Phil,  1952- <br/><br/>
The Penguin dictionary of marketing / 
 Marketing 
Phil Harris. 
 - London :  Penguin Books,  2009. 
 - xii, 283 p. :  ill. ;  20 cm. 
 - Penguin Reference Library / Penguin Pocket Reference, Know more .
<br/><br/> The ultimate guide for marketers everywhere. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780140515183 (pbk.) 0140515186 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries.<br/>Marketing--Terminology<br/>Mercadeo--Diccionarios.
<br/><br/><label>LC Class. No.: </label>R HF 5412  / H315p 2009 
<br/><br/><label>Dewey Class. No.: </label>658.803