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  <titleInfo>
    <title>Rebelarse vende</title>
    <subTitle>el negocio de la contracultura</subTitle>
  </titleInfo>
  <titleInfo type="uniform">
    <title>Rebel sell. Espaänol</title>
  </titleInfo>
  <name type="personal">
    <namePart>Heath, Joseph.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Potter, Andrew</namePart>
    <role>
      <roleTerm type="text">aut.</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Bustelo, Gabriela</namePart>
    <role>
      <roleTerm type="text">tr.</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">sp</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Madrid</placeTerm>
    </place>
    <publisher>Taurus</publisher>
    <dateIssued>c2005</dateIssued>
    <dateIssued encoding="marc">2005</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>417 p. ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Joseph Heath y Andrew Potter ; traducciâon de Gabriela Bustelo.</note>
  <note>Tâit. orig.: The rebel sell : why the culture cant be jammed.</note>
  <subject>
    <topic>Consumo (Economía)</topic>
    <topic>Aspectos sociales</topic>
  </subject>
  <subject>
    <topic>Marketing</topic>
    <topic>Aspectos sociales</topic>
  </subject>
  <subject>
    <topic>Publicidad</topic>
    <topic>Aspectos sociales</topic>
  </subject>
  <subject>
    <topic>Contracultura</topic>
  </subject>
  <relatedItem type="series">
    <titleInfo>
      <title>Pensamiento / Taurus</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">970770215X</identifier>
  <identifier type="isbn">9789707702158</identifier>
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    <recordCreationDate encoding="marc">060619</recordCreationDate>
    <recordChangeDate encoding="iso8601">20230411090009.0</recordChangeDate>
    <recordIdentifier>53314</recordIdentifier>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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