Researching communications :  a practical guide to methods in media and cultural analysis / 
David Deacon ... [et al.]. 
 - 2nd ed. 
 - London :  New York :  Hodder Arnold ;  Distributed in the U.S.A. by Oxford University Press,  2007. 
 - ix, 430 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 395-419) and index. 
<br/><br/>Preface -- Acknowledgements -- Ch. 1. Approaching research -- Ch. 2. Dealing with documentation -- Ch. 3. Selecting and sampling -- Ch. 4. Asking questions -- Ch. 5. Handling numbers -- Ch. 6. Counting contents -- Ch. 7. Analysing texts -- Ch. 8. Unpacking news -- Ch. 9. Viewing the image -- Ch. 10. Interpreting images -- Ch. 11. Being an observer -- Ch. 12. Attending to talk -- Ch. 13. Taking talk apart -- Ch. 14. Using computers -- Ch. 15. Beyond methodology: the what, how and why of researching communications -- Glossary 
<br/><br/> Covering all aspects of communication research, the book also explains the ethical issues involved in research and clearly sets out questions of objectivity, qualitative and quantitative approaches and the role of empirical research 
<br/><br/><label>ISBN: </label>9780340926994 (pbk.) 0340926996 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication--Research--Methodology.<br/>Comunicación<br/>Mass media--Research--Methodology.<br/>Medios de comunicación de masas <br/>Comunicación--Investigaciones <br/>Análisis del discurso<br/>Communication and culture.<br/>Comunicación y cultura <br/>Mass media and culture.<br/>Communication--Recherche.<br/>Médias--Recherche.<br/>Communication--Recherche--Méthodologie.<br/>Médias--Recherche--Méthodologie.
<br/><br/><label>LC Class. No.: </label>P 90  / R432 2007