02164cam a2200409 a 4500003000800000005001700008007000300025008004100028020002500069020002200094035002300116040001800139041000800157042000800165050002000173245012400193250001200317260010400329300003300433504006400466505053400530520023701064650004201301650001901343650003901362650003901401650003701440650002801477650003101505650003001536650002801566650003001594650002501624650004601649650004101695700001801736BJBSDDR20230411090039.0ta080228s2007    enka     b    001 0 eng c  a9780340926994 (pbk.)  a0340926996 (pbk.)  a(OCoLC)ocm85689646  aUKMcUKMbspa  aeng  apcc14aP 90bR432 200700aResearching communications :ba practical guide to methods in media and cultural analysis /cDavid Deacon ... [et al.].  a2nd ed.  aLondon :bHodder Arnold ;aNew York :bDistributed in the U.S.A. by Oxford University Press,c2007.  aix, 430 p. :bill. ;c24 cm.  aIncludes bibliographical references (p. 395-419) and index.  aPreface -- Acknowledgements -- Ch. 1. Approaching research -- Ch. 2. Dealing with documentation -- Ch. 3. Selecting and sampling -- Ch. 4. Asking questions -- Ch. 5. Handling numbers -- Ch. 6. Counting contents -- Ch. 7. Analysing texts -- Ch. 8. Unpacking news -- Ch. 9. Viewing the image -- Ch. 10. Interpreting images -- Ch. 11. Being an observer -- Ch. 12. Attending to talk -- Ch. 13. Taking talk apart -- Ch. 14. Using computers -- Ch. 15. Beyond methodology: the what, how and why of researching communications -- Glossary  aCovering all aspects of communication research, the book also explains the ethical issues involved in research and clearly sets out questions of objectivity, qualitative and quantitative approaches and the role of empirical research 0aCommunicationxResearchxMethodology. 4aComunicación 0aMass mediaxResearchxMethodology. 4aMedios de comunicación de masas  4aComunicaciónxInvestigaciones  4aAnálisis del discurso 0aCommunication and culture. 4aComunicación y cultura  0aMass media and culture. 6aCommunicationxRecherche. 6aMédiasxRecherche. 6aCommunicationxRecherchexMéthodologie. 6aMédiasxRecherchexMéthodologie.1 aDeacon, David