02399cam a2200457 a 4500 111540 111540 BJBSDDR 20230411090039.0 ta 080228s2007 enka b 001 0 eng c 9780340926994 (pbk.) 0340926996 (pbk.) (OCoLC)ocm85689646 UKM UKM spa eng pcc P 90 R432 2007 Researching communications : a practical guide to methods in media and cultural analysis / David Deacon ... [et al.]. 2nd ed. London : Hodder Arnold ; New York : Distributed in the U.S.A. by Oxford University Press, 2007. ix, 430 p. : ill. ; 24 cm. Includes bibliographical references (p. 395-419) and index. Preface -- Acknowledgements -- Ch. 1. Approaching research -- Ch. 2. Dealing with documentation -- Ch. 3. Selecting and sampling -- Ch. 4. Asking questions -- Ch. 5. Handling numbers -- Ch. 6. Counting contents -- Ch. 7. Analysing texts -- Ch. 8. Unpacking news -- Ch. 9. Viewing the image -- Ch. 10. Interpreting images -- Ch. 11. Being an observer -- Ch. 12. Attending to talk -- Ch. 13. Taking talk apart -- Ch. 14. Using computers -- Ch. 15. Beyond methodology: the what, how and why of researching communications -- Glossary Covering all aspects of communication research, the book also explains the ethical issues involved in research and clearly sets out questions of objectivity, qualitative and quantitative approaches and the role of empirical research Communication Research Methodology. Comunicación 1966 Mass media Research Methodology. Medios de comunicación de masas 1587 Comunicación Investigaciones 1965 Análisis del discurso 5531 Communication and culture. Comunicación y cultura 2111 Mass media and culture. Communication Recherche. Médias Recherche. Communication Recherche Méthodologie. Médias Recherche Méthodologie. Deacon, David 18237 7 cbc pccadap 2 ncip 20 y-gencatlg lcc BK 0 0 0 0 HU BJB BJB HU 2023-04-11 0 P 90 R432 2007 00000074192 2019-02-17 00:00:00 1 2019-02-17 BK