a practical guide to methods in media and cultural analysis Deacon, David text bibliography enk London New York Hodder Arnold Distributed in the U.S.A. by Oxford University Press 2007 2nd ed. monographic eng

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ix, 430 p. : ill. ; 24 cm. Covering all aspects of communication research, the book also explains the ethical issues involved in research and clearly sets out questions of objectivity, qualitative and quantitative approaches and the role of empirical research Preface -- Acknowledgements -- Ch. 1. Approaching research -- Ch. 2. Dealing with documentation -- Ch. 3. Selecting and sampling -- Ch. 4. Asking questions -- Ch. 5. Handling numbers -- Ch. 6. Counting contents -- Ch. 7. Analysing texts -- Ch. 8. Unpacking news -- Ch. 9. Viewing the image -- Ch. 10. Interpreting images -- Ch. 11. Being an observer -- Ch. 12. Attending to talk -- Ch. 13. Taking talk apart -- Ch. 14. Using computers -- Ch. 15. Beyond methodology: the what, how and why of researching communications -- Glossary David Deacon ... [et al.]. Includes bibliographical references (p. 395-419) and index. Communication Research Methodology Comunicación Mass media Research Methodology Medios de comunicación de masas Comunicación Investigaciones Análisis del discurso Communication and culture Comunicación y cultura Mass media and culture Communication Recherche Médias Recherche Communication Recherche Méthodologie Médias Recherche Méthodologie P 90 R432 2007 9780340926994 (pbk.) 0340926996 (pbk.) UKM 080228 20230411090039.0 spa