TY  - BOOK
AU  - Deacon,David
TI  - Researching communications: a practical guide to methods in media and cultural analysis 
SN  - 9780340926994 (pbk.)
AV  - P 90 R432 2007
PY  - 2007///
CY  - London, New York
PB  - Hodder Arnold, Distributed in the U.S.A. by Oxford University Press
KW  - Communication
KW  - Research
KW  - Methodology
KW  - Comunicación
KW  - Mass media
KW  - Medios de comunicación de masas
KW  - Investigaciones
KW  - Análisis del discurso
KW  - Communication and culture
KW  - Comunicación y cultura
KW  - Mass media and culture
KW  - Recherche
KW  - Médias
KW  - Méthodologie
N1  - Includes bibliographical references (p. 395-419) and index; Preface -- Acknowledgements -- Ch. 1. Approaching research -- Ch. 2. Dealing with documentation -- Ch. 3. Selecting and sampling -- Ch. 4. Asking questions -- Ch. 5. Handling numbers -- Ch. 6. Counting contents -- Ch. 7. Analysing texts -- Ch. 8. Unpacking news -- Ch. 9. Viewing the image -- Ch. 10. Interpreting images -- Ch. 11. Being an observer -- Ch. 12. Attending to talk -- Ch. 13. Taking talk apart -- Ch. 14. Using computers -- Ch. 15. Beyond methodology: the what, how and why of researching communications -- Glossary
N2  - Covering all aspects of communication research, the book also explains the ethical issues involved in research and clearly sets out questions of objectivity, qualitative and quantitative approaches and the role of empirical research
ER  -