02679cam a22004094a 4500003000800000005001700008007000300025008004100028020002900069020002600098035002400124040001800148041000800166042000800174050002300182082001700205100002800222245009000250250001200340260004200352300002500394504006400419520143400483650002201917650002001939650003201959650003101991650002502022650002902047650002002076650001602096650003602112650003202148650002802180650002602208650003502234BJBSDDR20241031062528.0ta101221s2011    cau      b    001 0 eng    a9780470891421 (hardback)  a0470891424 (hardback)  a(OCoLC)ocn682895156  aDLCcDLCbspa  aspa  apcc00aHB 615bH967s 201100a658.4/012221 aHurwitz, Judith,d1951-10aSmart or lucky? :bhow technology leaders turn chance into success /cJudith Hurwitz.  a1st ed.  aSan Francisco :bJossey-Bass,cc2011.  axx, 217 p. ;c24 cm.  aIncludes bibliographical references (p. 197-204) and index.  a"An insider's look at the combination of luck and smarts you need to succeed in today's changing tech world. To be successful in any highly competitive market, you have to be smart, but you also have to be lucky by being at the right place at the right time. The most successful technology entrepreneurs understand the value of the combination of luck and smarts and make it work for them. Those who fail are the ones who may be lucky but get complacent, believe they're the smartest players in the market, and fail to make the changes needed to sustain leadership. Smart or Lucky? is for business leaders who are interested in learning what it takes to be successful in emerging markets and how to sustain success over the long term. It shows entrepreneurs how to recognize a lucky break and have the foresight to take advantage of it. Offers concrete lessons based on well-tested principles that have broad applications for business leaders and entrepreneurs across industries. Based on experiences with hundreds of successful and failed companies in the software market over three decades. Author's method has resulted in expanded revenue and increased market success for both large and small companies. Informative and highly detailed, this is a must-read for all business leaders and emerging entrepreneurs who want to understand how to stay nimble and succeed in complicated, competitive markets."--cProvided by publisher. 0aEntrepreneurship. 0aBusinesspeople. 0aHigh technology industries. 0aTechnological innovations. 0aSuccess in business. 0aSustainable development. 4aEmprendimiento  4aEmpresarios 4aIndustria de alta tecnología  0aInnovaciones tecnológicas 4aÉxito en los negocios 4aDesarrollo sostenible 0aPolítica mundial ySiglo XXI