how technology leaders turn chance into success Hurwitz, Judith 1951- creator text bibliography cau San Francisco Jossey-Bass c2011 2011 1st ed. monographic eng spa

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xx, 217 p. ; 24 cm. "An insider's look at the combination of luck and smarts you need to succeed in today's changing tech world. To be successful in any highly competitive market, you have to be smart, but you also have to be lucky by being at the right place at the right time. The most successful technology entrepreneurs understand the value of the combination of luck and smarts and make it work for them. Those who fail are the ones who may be lucky but get complacent, believe they're the smartest players in the market, and fail to make the changes needed to sustain leadership. Smart or Lucky? is for business leaders who are interested in learning what it takes to be successful in emerging markets and how to sustain success over the long term. It shows entrepreneurs how to recognize a lucky break and have the foresight to take advantage of it. Offers concrete lessons based on well-tested principles that have broad applications for business leaders and entrepreneurs across industries. Based on experiences with hundreds of successful and failed companies in the software market over three decades. Author's method has resulted in expanded revenue and increased market success for both large and small companies. Informative and highly detailed, this is a must-read for all business leaders and emerging entrepreneurs who want to understand how to stay nimble and succeed in complicated, competitive markets."-- Judith Hurwitz. Includes bibliographical references (p. 197-204) and index. Entrepreneurship Businesspeople High technology industries Technological innovations Success in business Sustainable development Emprendimiento Empresarios Industria de alta tecnología Innovaciones tecnológicas Éxito en los negocios Desarrollo sostenible Política mundial Siglo XXI HB 615 H967s 2011 658.4/01 9780470891421 (hardback) 0470891424 (hardback) DLC 101221 20241031062528.0 spa