transmedia and beyond Nikolic, Vladan 1965- creator text bibliography nyu 2017 monographic eng

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ix, 282 pages : illustrations ; 24 cm Offering a comprehensive analysis of the technological changes of the past few decades in independent film and media-making, and exploring new strategies and practices in media production, exhibition and distribution for independent producers and content creators, this work address key questions like how to reach an audience at a time when media conglomerates and their products dominate the market, and simultaneously, there is an overabundance of content competing for viewer time. Section 1. Independent media and digital convergence 1. Introduction: Independents vs. the mainstream 2. Rise of the independent filmmaker 3. Technology changes 4. A new paradigm 5. Emerging models and practices. DIY and no-budget production models ; Crowdfunding & crowdsourcing ; Cross-distribution models ; Web videos & online stars 6. The big picture Section 2. Storytelling across media platforms 7. New ways of storytelling : transmedia and cross-media concepts 8. Project development. Defining the goal ; Narrative patterns ; World & tone of the story : character development ; Story arc & plot points ; Elements of the "transmedia bible" 9. Project organization. Funding & organization models ; Audience building & engagement ; Media platforms 10. What does the future hold Vladan Nikolic. "A Focal Press book"--Cover. Includes bibliographical references and index. Independent films Production and direction Cine independiente Producción y dirección Películas independientes Producción y dirección Motion pictures Technological innovations Cine Innovaciones tecnológicas Mass media Technological innovations Medios de comunicación de masas Innovaciones tecnológicas PN 1995.9 N693i 2017 791.4302 Nikolic, Vladan, 1965- author. New York : Routledge, 2017 (DLC) 2016040086 9781138938106 (pbk.) 1138938106 (pbk.) DLC 160829 20260706115421.0 eng