TY - BOOK AU - Young,Thomas Elliott TI - The everything guide to crowdfunding: learn how to use social media for small-business funding : understand crowd psychology : gain an online presence : create a successful crowdfunding campaign : promote your campaign to reach hidden funding sources SN - 9781440550331 (pbk.) AV - HG 4027.6 Y77e 2013 U1 - 658.15224 23 PY - 2013/// CY - Avon, Mass. PB - Adams Media KW - New business enterprises KW - Finance KW - Electronic fund raising KW - Venture capital KW - Online social networks KW - Nuevas empresas KW - Capital de riesgo KW - Redes sociales en línea N1 - Includes index; Crowdfunding basic / 13- Crowdsourcing / 23- Raising funds / 37- crowdfunding 101 / 4- A crowdfunding platform examination / 61- other crowdfunding sites / 77- the keys to a successful campaign / 91- using social media for crowdfunding and business / 103- Pay per click and crowdfunding / 119- using twitter for promotion /135- promoting your project on Facebook / 149- using you tube / 163- making your campaign video / 173- protecting your idea / 187- the campaign's finished / 199- five successful campaigns / 209- local investing / 219- crowdfunding for social good / 231- equity-based crowdfunding / 245- interpretations of the JOBS Act / 255 N2 - "The Everything Guide to Crowdfunding" is a step-by-step handbook to harnessing the power of social media to raise funds. Inside, you'll find real-life case studies and techniques for creating a successful campaign, including: Gaining an online presenceTapping into the crowdUnderstanding the different crowdfunding platformsDesigning a successful campaign planPromoting your campaign with social media, search engine optimization, and affiliate marketingDealing with donors after your campaign ends Almost 50 percent of crowdfunding ventures fail to get funded. With this guide, you will learn how to be in the 50 percent that succeed. Whatever your dream or business idea, there is no reason it can't become a reality with the power of crowdfunding."--pub. desc ER -