03264cam a22004817i 4500 112435 112435 BJBSDDR 20230411090109.0 ta 170315t20172017txua 001 0 eng d 9781626344648 (hardcover) 1626344647 (hardcover) (OCoLC)ocn981957020 YDX eng YDX spa lccopycat HD 58.8 G152d 2017 658.406 Gale, Michael, author. The digital helix : transforming your organization's DNA to thrive in the digital age / Michael Gale & Chris Aarons. First edition. Austin, Texas : Greenleaf Book Group Press, [2017] ©2017 xvi, 242 pages : illustrations ; 24 cm Includes bibliographical references (pages 227-234) and index. Introduction: Digital transformation and the digital helix : a primer -- Part 1: The new digital world we live in. To thrive in digital, you have to understand the past ; Tradition is the illusion of permanence -- Part 2: How digital thinking changes your actions and results. Seven drivers that will help you escape the old world ; The tao of getting getting digital done right ; Diving deep into the seven challenges to digital transformation ; Small steps equal giant leaps -- Part 3: The digital framework for success. The digital helix : an introduction ; Executives as digital helix explorers ; Themes and streams for insights in the digital helix ; Customers have experiential portfolios ; Marking and communications as a flow ; Sales are connected moments ; Everyone together, all the time ; In the moment and one step ahead always ; Building optimal mindset and culture ; Over the horizon to a brave new world, for some of use ; The next steps for you. "Digital transformations are everywhere: business to business, business to comsumer, and even government to citizens. Digital transformation promises a bridge to a digital future, where organizations can thrive with more fluid business models and processes. Less than 20% of organizations are getting digital transformations right, but these digitally transformed organizations can deliver twice as fast as other organizations, cut OPEX by over 30%, and have seen a near-immediate doubling in brand value. The power to act faster and do it better than before sits at the heart of truly digitally transformed organizations." -- Book jacket. Organizational change. Cambio organizacional 1976 Empresas 3586 Innovaciones tecnológicas. Planificación empresarial 2610 Tecnologías de la información 3587 Business planning. Information technology. Business planning. fast (OCoLC)fst00842819 Information technology. fast (OCoLC)fst00973089 Organizational change. fast (OCoLC)fst01047828 Aarons, Chris, author. 3166 7 cbc copycat 2 ncip 20 y-gencatlg lcc BK dpf 0 0 0 0 CS BJB BJB CS 2019-04-22 0 HD 58.8 G152d 2017 00000126863 2019-04-22 00:00:00 1 2019-04-22 BK