The transforming your organization's DNA to thrive in the digital age Gale, Michael creator author. Aarons, Chris author. text txu 2017 2017 First edition. monographic eng spa

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xvi, 242 pages : illustrations ; 24 cm "Digital transformations are everywhere: business to business, business to comsumer, and even government to citizens. Digital transformation promises a bridge to a digital future, where organizations can thrive with more fluid business models and processes. Less than 20% of organizations are getting digital transformations right, but these digitally transformed organizations can deliver twice as fast as other organizations, cut OPEX by over 30%, and have seen a near-immediate doubling in brand value. The power to act faster and do it better than before sits at the heart of truly digitally transformed organizations." -- Introduction: Digital transformation and the digital helix : a primer -- Part 1: The new digital world we live in. To thrive in digital, you have to understand the past ; Tradition is the illusion of permanence -- Part 2: How digital thinking changes your actions and results. Seven drivers that will help you escape the old world ; The tao of getting getting digital done right ; Diving deep into the seven challenges to digital transformation ; Small steps equal giant leaps -- Part 3: The digital framework for success. The digital helix : an introduction ; Executives as digital helix explorers ; Themes and streams for insights in the digital helix ; Customers have experiential portfolios ; Marking and communications as a flow ; Sales are connected moments ; Everyone together, all the time ; In the moment and one step ahead always ; Building optimal mindset and culture ; Over the horizon to a brave new world, for some of use ; The next steps for you. Michael Gale & Chris Aarons. Includes bibliographical references (pages 227-234) and index. Organizational change Cambio organizacional Empresas Innovaciones tecnológicas Planificación empresarial Tecnologías de la información Business planning Information technology Business planning Information technology Organizational change HD 58.8 G152d 2017 658.406 9781626344648 (hardcover) 1626344647 (hardcover) YDX 170315 20230411090109.0 eng