TY  - BOOK
AU  - Gale,Michael
AU  - Aarons,Chris
TI  - The digital helix: transforming your organization's DNA to thrive in the digital age 
SN  - 9781626344648 (hardcover)
AV  - HD 58.8  G152d 2017
U1  - 658.406 
PY  - 2017///]
CY  - Austin, Texas
PB  - Greenleaf Book Group Press
KW  - Organizational change
KW  - Cambio organizacional
KW  - Empresas
KW  - Innovaciones tecnológicas
KW  - Planificación empresarial
KW  - Tecnologías de la información
KW  - Business planning
KW  - Information technology
KW  - fast
N1  - Includes bibliographical references (pages 227-234) and index; Introduction: Digital transformation and the digital helix : a primer -- Part 1: The new digital world we live in. To thrive in digital, you have to understand the past ; Tradition is the illusion of permanence  -- Part 2: How digital thinking changes your actions and results. Seven drivers that will help you escape the old world ; The tao of getting getting digital done right ; Diving deep into the seven challenges to digital transformation ; Small steps equal giant leaps -- Part 3: The digital framework for success. The digital helix : an introduction ; Executives as digital helix explorers ; Themes and streams for insights in the digital helix ; Customers have experiential portfolios ; Marking and communications as a flow ; Sales are connected moments ; Everyone together, all the time ; In the moment and one step ahead always ; Building optimal mindset and culture ; Over the horizon to a brave new world, for some of use ; The next steps for you
N2  - "Digital transformations are everywhere: business to business, business to comsumer, and even government to citizens. Digital transformation promises a bridge to a digital future, where organizations can thrive with more fluid business models and processes. Less than 20% of organizations are getting digital transformations right, but these digitally transformed organizations can  deliver twice as fast as other organizations, cut OPEX by over 30%, and have seen a near-immediate doubling in brand value. The power to act faster and do it better than before sits at the heart of truly digitally transformed organizations." --
ER  -