01677cam a2200397 i 4500 112539 112539 BJBSDDR 20230411090113.0 ta 190514s2015 nyua 001 0 eng 9780415716116 (pbk.) 9780415716109 (hbk) DLC spa DLC eng pcc P 96 Z47t 2015 302.230688 23 Zeiser, Anne author. Transmedia marketing : from film and TV to games and digital media / Anne Zeiser. New York : Focal Press, 2015. xvii, 450 pages : illustrations ; 25 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes index. 1. Introduction to transmedia marketing -- 2. Marketing planning -- 3. The creative process -- 4. Influence the influencers : press and publicity -- 5. Influence the influencers : A-list vehicles -- 6. Reaching your public : visual expression -- 7. Reaching your public : advertising -- 8. Reaching your public : digital and viral -- 9. Finding success. Mass media Marketing. Digital media Marketing. Marketing Technological innovations. Medios de comunicación de masas Mercadeo. 4185 Formatos digitales Mercadeo. 4187 Televisión Mercadeo. 4188 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK LMF 0 0 0 0 HU BJB BJB HU 2019-05-14 0 P 96 Z47t 2015 00000111675 2019-05-14 00:00:00 1 2019-05-14 BK